It's funny the label AR. It seems to me that what people usually call AR ends up lacking depth once you get past a tech demo. I think Pokemon Go is a good example. Most of the game works with GPS. It's just the little moments where you capture the monsters where there is "AR". And this can be and usually is turned off by players. Bogost for instance uses this as a reason to call PG an alternate reality game instead of AR. I'd rather have AR encompass more than a single mechanic. I can't think of any standalone through the lens (TTL) experiences that feel like more than gimmicks without something else there to hold it all together. We've been doing AR since before the visual tricks existed in accessible places (mostly jet fighter helmets back in the day), and there will be even more mechanics for layering realities soon. Of course I see possibilities for TTL, and conversations can be confusing when so many people think of TTL as the limit of AR, so I can sympathize with your plight and I'm glad to see this mechanic come to ARIS. But I'm also glad to have so much else to use it alongside so that what we can make, like your team's fantastic work Charles, can have some real depth to it, not just a moment of eye candy.
Then again, I tend to like anachronistic things and get cranky about this sort of thing. No doubt YMMV.